EthiopikaLink is an infotainment show produced and hosted by Axum Pictures. The show airs every Tuesdays and Fridays from 3 PM to 5 PM, and Saturdays from 9 PM to12AM on Fana FM 98.1. The show hosted by Yonas Moges and Birhane Nigussie contains many segments that have gone viral over the years. One of the segments, Moment of truth is a radio game where guests have to answer embarrassing and personal questions truthfully.
The guest list is star-studded. The celebrities have to answer the questions in front of the studio audience live. The questions vary in degrees of difficulty and how much personality they can get.
Teddy Yo was one of the guests to appear on the show. He is one of Ethiopia's most known acts. His initial rise to fame was in 2007 when he surprise-dropped his new single 'Gurageton', a festive up-tempo track released to celebrate the new Millennium. The track put him in the spotlight and attracted audiences in Ethiopia and worldwide. Teddy is determined to stick to the script and help establish Ethiopian hip-hop as a long-standing genre while most artists stick to the popular music genres in Ethiopia.
With rap music now an international phenomenon, many artists worldwide have started to take part in the genre, rhyming in their own respective languages. The Ethiopian rap scene is still relatively young since Ethiopia is the only African country never to be colonized, where its culture is still deep-rooted in its ancient traditions. This kept Ethiopian not tend to fall under the radar like other African rappers