Addis Neger is a kind of news organization that experimenting with a different kind of television news sensationally to reach audiences, especially younger people in such comfortable way. That broadcast every day on Ethiopian Broadcasting satellite. Tv and Walelgn Asmare and Rakeb Alemayehu are the news presenters.
Television news is steel widely used and important source of news and will remain so for many older people for years to come but if television news provides do not react to the change of their audiences and environment, it becomes a problem.
Television news providers who wish to reach younger audiences, should adapt to this changing environment, and remain relevant will, therefore, need to continue to invest in innovation and experimentation, this makes Addis Neger to be preferred by a variety of people since it learned much from established organizations and that innovation in delivering news programs adds some innovation on that.
Recently, many youths say that Addis Neger is the favorite entertaining delivery option. Even more than tv shows young people today are watching Addis Neger.